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JunHe Partner Xu Chumeng Recognized as a WTR's Global Leader for the Sixth Consecutive Year

2024.09.03

Human innovation is a driving force in modern society, and intellectual property lawyers protect every innovation. XU, Chumeng (Jessica) is part of JunHe’s intellectual property team and is in charge of the firm’s trademark practice. She provides clients with solid expertise and is acclaimed by her colleagues as “a lawyer with outstanding skills and experience”.


The World Trademark Review (WTR), a renowned intellectual property journal, recently released their list of Global Leaders 2024. Ms. Xu was once again honored on the authoritative list, for the sixth consecutive year since 2019.


With more than 20 years of experience, Ms. Xu has represented Fortune Global 500 companies, large-scale Chinese central state-owned enterprises, state-owned enterprises and leading private companies in thousands of intellectual property cases. She has accumulated profound knowledge and experience in intellectual property litigation, trademark application, rights confirmation and rights protection. Ms. Xu handles complicated intellectual property cases and assists her clients in obtaining trademarks from the Trademark Office, the Trademark Review and Adjudication Board and the courts. The administrative litigation regarding the invalidation of the trademark “iDrive”, the opposition to the trademark “Belching Beaver”, BMW’s sound trademark, and the civil infringement on the trademark “非诚勿扰” have been selected many times as typical cases by the World Intellectual Property Organization (WIPO), as well as by courts at all levels, industry associations and other intellectual property organizations.


With her excellent capabilities and outstanding reputation, Ms. Xu has been highly recognized by prestigious legal rating agencies. She has been named by Chambers as an outstanding lawyer in intellectual property for many years and recognized by WTR as a leading trademark practitioner for consecutive years since 2011. Ms. Xu has also been recognized as one of the Top 15 IP Lawyers in China by ALB four times and as a Distinguished Practitioner in the Asia Pacific region by Asialaw eight times. These accolades have reaffirmed her expertise in providing legal services and inspire her. Ms. Xu said, “As the head of the trademark group in a large law firm, I must be highly responsible for my work and provide the most efficient and valuable legal services to our clients. I get a deep sense of accomplishment when seeing the growth of my team, especially when my young colleagues are praised and recognized by domestic and international clients.”


Ms. Xu and her team will continue to lead their valued clients towards a brilliant future.

JunHe is the only Chinese law firm to be admitted as a member of Lex Mundi and Multilaw, two international networks of independent law firms. JunHe and selected top law firms in major European and Asian jurisdictions are “best friends.” Through these connections, we provide high quality legal services to clients doing business throughout the world.
As the first carbon neutrality fund sponsored by a law firm in China, the BAF Carbon Neutrality Special Fund was jointly established by JunHe and the Beijing Afforestation Foundation (BAF) to promote carbon neutral initiatives, and encourage social collaboration based on the public fundraising platform to mobilize engagement in public welfare campaigns.