Yunnan Botanee Bio-Technology Group Co., Ltd. (“BTN” with stock code 300957) recently acquired 51% equity interest in and control of Yuejiang (Guangzhou) Investment Co., Ltd. (“Yuejiang”), a company engaged in the sales and operation of “ZA” and “PURE&MILD” branded cosmetic products, at a consideration of RMB 535.5 million (the “Acquisition”). The transaction was completed in October 2023. JunHe acted as the special legal counsel to BTN in this transaction.
BTN has a brand matrix centered on the “Winona” brand and composed of such brands as “Winona Baby”, “AOXMED”, and “Beforteen”. It has received numerous accolades, including the Tmall Beauty Award (also known as the “Beauty Oscars”) which it has won for six consecutive years. BTN has set an industry benchmark in products for sensitive skin. BTN leverages the ESG system to implement corporate governance and actively fulfills its social responsibilities. In 2022, it was included in the 100 ESG Index. Yuejiang owns the brands “ZA” (whose barrier cream is the first barrier cream used by many young students) and “PURE&MILD” (whose skincare products are based on plant extracts and designed for Chinese women) and is engaged in the sales of branded cosmetics products and the operation of such brands. Its team members have extensive experience in operating multi-channels both inside and outside China.
This Acquisition will help to pool the respective advantageous resources of BTN and Yuejiang to create new synergies. It will improve BTN’s brand matrix, expand the price range of its products and promote the integration and enhancement of BTN’s multi-channel operation capability to further improve its overall competitiveness. It also catalyzes BTN’s overseas market development through integration with Yuejiang’s overseas channels and sales network.
JunHe’s team participated in the initial negotiations as well as the transaction proposal design, legal due diligence, the drafting and negotiation of the transaction agreements, closing procedures, the disclosure of information of the listed company, and communication with the stock exchange. With its efficient and detail-oriented services and professional expertise, JunHe’s team was highly praised by the client and the acquiree.
The JunHe team was led by partner QU, Huiqing.